By women for women

Our Story

// Live. Love. Wear JUPE. // Life is better in PINK
Jupenyc

About Us

JUPENYC is a New York-based women’s clothing brand designed by women, for women. Rooted in effortless downtown cool, our collections blend modern minimalism with bold, feminine silhouettes—crafted for the confident, independent woman.

We prioritize high-quality fabrics, thoughtful tailoring, and versatile designs that transition seamlessly from day to night. Inspired by the energy of NYC, JUPENYC empowers women to embrace their individuality with understated yet statement-making style.

Designed in-house by a female-led team, we celebrate strength, sophistication, and the art of everyday dressing with an edge.

Our Values

Empowerment

We’re all about good vibes and great outfits. Fashion should make you feel confident, and totallyyou. Our pieces are picked to help you shine in your own way.

Our Values

Inclusivity

Style is for everyone. That’s why we offer looks for all backgrounds, modesty levels, and personal vibes. Every woman should feel seen, celebrated, and beautiful.

Our Values

Community

We’re more than a
brand—we’re a girl gang. A hype squad. A cozy corner of the internet
(and real life) where women cheer each other on and feel right at home.

Our Values

You First

We treat our customers like friends. Need styling advice? We
got you. Want to chat about your fave fit? We're all ears. Your
happiness is kind of our thing

Our Values

Empowerment

We’re all about good vibes and great outfits. Fashion should make you feel confident, and totallyyou. Our pieces are picked to help you shine in your own way.

Inclusivity

Style is for everyone. That’s why we offer looks for all backgrounds, modesty levels, and personal vibes. Every woman should feel seen, celebrated, and beautiful.

Community

We’re more than a
brand—we’re a girl gang. A hype squad. A cozy corner of the internet
(and real life) where women cheer each other on and feel right at home.

You First

We treat our customers like friends. Need styling advice? We
got you. Want to chat about your fave fit? We're all ears. Your
happiness is kind of our thing

Our Story in Motion

At JUPENYC

fashion isn’t just about what you wear—it’s about how it makes you feel.

From behind-the-scenes glimpses of our creative process to styled narratives that bring our collections to life, these visuals reflect the heart of JUPENYC. Watch, connect, and step into the world of elevated everyday dressing—where femininity meets bold individuality.

In My Jupe Girl Era